Wired for Success: Getting Women into the Trades

 

 

 

 

 

This is a feature I wrote for Women’s Views on News, a volunteer news project that aims to raise women’s profile in the media. 

Women make up 49% of the UK workforce, but just 1% of its trades people. While progress is being made in getting women to enter traditionally male-dominated fields such as science and engineering, the stereotypes of blokey builders, plumbers and electricians have proved harder to shift.

Diane Johnson, the outgoing president of the Electrical Contractors Association, thinks she might have the answer in the form of a new training scheme, which she describes as a “blueprint” for getting women into the manual trades.

Wired for Success will train 12 women over two years. Unlike a conventional four-year apprenticeship, the scheme harnesses a new NVQ qualification allowing electricians to enter the profession at a domestic rather than industrial level after two years.

A key part of the scheme’s accessibility is its childcare flexibility. Instead of a normal apprenticeship, which is fulltime, Wired for Success takes place during term time and coincides with the school day. When a child is sick and cannot attend school, trainees can get their childcare costs refunded.

However, unlike an apprenticeship, the women taking part in Wired for Success are not paid. Instead the participants are all unemployed tenants of London and Quadrant (L&Q) social housing. Under the government’s New Deal plan, they are eligible to complete training while continuing to receive state benefits.

As Johnson explains, L&Q are ideal partners for the scheme since “it’s part of their remit to enrich the lives of those living in their properties.”

The association owns 66,000 homes, presenting many opportunities for the kind of electrical maintenance jobs the scheme trains for. And, as Johnson stresses, this is a familiar and non-threatening environment for women to start working in rather than a building site which typically has a more macho atmosphere.

The view that women can be deterred by a male-dominated industry is shared by Niki Luscombe, Chief Executive of Women and Manual Trades (WAMT). “There are huge cultural issues accepting women into trade roles, despite changes to legislation and equality policies,” she says, citing common prejudices such as women not being strong enough to lift heavy objects.

WAMT runs regular workshops and work-placements enabling women to gain skills in a supportive atmosphere. Luscombe argues that this “crucial experience” can be key to helping women get their foot in the door.

While there are preconceptions to be overcome, Johnson also maintains there is a gap in the market that could be met uniquely by women.

“The UK’s ageing population and varied cultures create customers who would feel more comfortable with having women, rather than men, visit them at home,” she says. “There are some religions that don’t permit women to be alone at home with a man from outside the family, for example.”

Another opportunity that Johnson identifies is weekend and evening work, arguing that in an economic downturn, people are less willing or able to take time off work to wait while tradespeople come round.

Luscombe also dismisses the idea that women are unable to work antisocial hours as “rubbish”. “Care roles are often antisocial and involve long hours. Women have creative ways of building support networks from family and friends.”

Johnson explains that her motivation for launching Wired for Success came from meeting unemployed women who were repeatedly offered temporary cleaning and administration jobs with little opportunity for promotion or progression.

“I want to state that there is nothing wrong in itself with these jobs, but when there are a million women of working age unemployed in the UK, it its time that more of them are encouraged to work in skilled sectors.”

But while self-employment has the advantages of flexibility, there are definite downsides including foregoing the stability of sick pay, holiday allowances and a guaranteed income.

Luscombe agrees that setting up alone, particularly in a time of economic downturn, can be daunting. “90% of first businesses fail, and women seeking to enter the trades face additional prejudices. So it’s not surprising that tradeswomen can find self-employment difficult.”, she says.

According to Office for National Statistics data, there is an average 9% pay disparity between the earnings of male and female trades people. Luscombe attributes this to women feeling compelled to under price their work in order to win contracts.

Training just 12 women, Wired for Success is a drop in the ocean. However, what it does is seek out an alternative to the apprenticeship model by partnering with a housing association – though cost of training is met by the tax-payer in the form of benefits.

And while women continue to account for just 1% of all tradespeople, it is clear that something needs to change to create a flexible route into the industry.

PeerIndex video interview series

These are a few of the videos in a series I’ve been making for PeerIndex with my colleague Louise Sinnerton (@lsinnerton).  The series features social media innovators from a range of disciplines, from travel and fashion to wine and marketing.

It’s also an opportunity to give an update on filming using a DSLR – which seems to have gone well. I wish I’d known a couple of important points beforehand though. Firstly, it looks so much better on  Vimeo than on Youtube, and secondly, using the auto upload function on imovie really messes with the quality. Better to take the time to do it manually.

Travel writer, Benji Lanyado.

Benji is a twitripper, which means he uses only twitter tips and recommendations to guide him round his destination. He made his first twitrip for the Guardian back in 2009, and has been exploring UK and European cities, including Madrid, Marseilles, Krakow, Newcastle and Brighton, ever since.

Untitled from amy gardner on Vimeo.

Robert McIntosh, otherwise known as @thirstforwine

Robert’s background is in the UK wine trade, but he’s been blogging about wine outside of work for the last five years. He uses his blog, wineconversation, to talk about what’s going on in the wine industry and other great sites or apps that wine bloggers may be interested in.  He encourages people to get online and talk about this passion and integrate their online activities with their life offline.

Untitled from amy gardner on Vimeo.

Lucy Marcus, @lucymarcus

Lucy Marcus is a  CEO, non-executive board member and Reuters columnist on boards & leadership. She speaks, writes and tweets on corporate governance – highly topical in the age of Newscorp and Olympus scandals.  She’s interested in using new media to open up and demystify business.

Untitled from amy gardner on Vimeo.

London riots: are we talking to ourselves on twitter?

I’ve been thinking about this for a while. At journalism school we were told the same cautionary tale: social media took journalists by surprise, and now we’ve caught up, we shouldn’t fall behind again.

During the riots, twitter has been a brilliant tool for getting an up-to-the-minute picture of the rioting. It was so riveting that I could barely tear myself away from my feed to watch the ten o’clock news.

But while twitter came under some criticism for organising the riots, it was obvious that most of the work was being done elsewhere on Blackberry Messenger. To the average punter looking at twitter, these messages remained largely elusive:

Meanwhile, we were taunted on twitter by hints and glimpses of BBMs, a different social network where information was being shared by the rioters:

This highlights twitter’s limitations, not as a tool, but as a window on the world. Yes, it is a more democratic, open way of communicating than broadcasting, but the fact is that whole social groups barely use it – especially young people.

It could be argued that journalists using twitter are serving their natural readers well, and this may be true. But, questions of engagement and inclusivity aside, twitter isn’t just about telling, it’s also about listening. So who are we listening to? Is twitter really just a fascinating and informative echo chamber populated by journalists, politicians and social scientists?

This obviously has big implications for the results we get back from twitter, not just when we’re looking for specific information and contacts, but also when we’re monitoring wider trends, issues and concerns.

Twitter is great, but it’s dangerous to treat it as ‘society online’. Like our electoral system, just because it’s democratic doesn’t mean that everybody participates. The riots showed that it’s dangerous to get too cosy with social media tools – the Guardian didn’t have a BBM account before last week. The last thing we need is for the ‘them and us’ problem to come back to bite us.

Shooting on DSLRs

I’ve spent the last nine months filming on Sony Z1 and Z7 cameras, but now I’ve graduated from Cardiff I’m on my own kit-wise.

Earlier this year I invested in a Canon 550D with the intention of using it for future web video projects. I’ve now got to the point where I need to start filming, but it’s nowhere near as easy as a conventional broadcast camera. I suspect that I’ll have to change my style of filming to compensate for the camera’s limitations, as well as learning how to use it in the first place.

Many of the guides I’ve come across assume a lot of prior knowledge on how the DSLR works. I’m definitely not coming from a technical background, nor am I a professional photographer looking to move into film. What I’d like to do is produce something that resembles a 3 minute news package or interview for web.

I’m going to chart my progress here, along with any interesting articles and posts I find on the subject.

Al Niente: New York’s last sheet music store from lea khayata on Vimeo.

This video was made by Lea Khayata and Beth Morrissey as part of a Multimedia Storytelling Workshop at Columbia Journalism School.

One reason I think it works well is that the film is made using mainly static shots, so the difficulties of refocusing mid-shot are eliminated. Where the focus or zoom does change, the infuriating clicking noise made by the lens wheel is masked by a voiceover or music.

This is what I mean about changing the way I compose a report. It might not be possible to film a mother and her children playing together and use the original sound, as the clicks and unwieldy focusing could make it look clumsy. Thinking laterally like Lea Khayata and Beth Morrissey have done seems a better option.

Experiments to follow….

http://www.dslrnewsshooter.com/2011/06/06/columbia-j-school-teaches-students-to-create-video-journalism-the-canon-hddslr-way/

http://www.dslrnewsshooter.com/2011/06/06/columbia-j-school-teaches-students-to-create-video-journalism-the-canon-hddslr-way/” target=”_blank”>

Finding work as a multimedia/ video journalist

This is an article I wrote for Wannabe Hacks (you can see the original post here). I was interested to know how valued broadcasting skills might be in a newspaper environment and went to meet the team digital team at Media Wales to find out more…

Anyone who’s been to a journalism conference in the last year will know that multimediajournalism is the future, not to mention a golden opportunity for the next generation of hacks looking for employment. But wannabes scouring the job pages recently might be disappointed by the lack of actual entry-level multimedia positions on offer. In fact, most posts advertised are still for conventional print or broadcast roles.

So how do you get a first job in multimedia journalism? Alison Gow is editor of Wales Onlineand Wales on Sunday at Media Wales. She leads a multi-skilled team from varied professional backgrounds, and insists that the newspaper industry knows it has to cast its net wide to recruit people with the specialist skills they need.

“If you’ve got skills in broadcast that mean you can shoot, speak clearly or conduct interviews for video, then you’re going to be of value to the company. Thirty years of editing a print title doesn’t mean that you can go out with a smartphone and shoot a video that is actually useable, let alone with a full camera kit.”

But Andy Bull, author of Multimedia Journalism, thinks the tide has started to turn and most local and regional newspapers are going back to hiring print reporters with additional multimedia skills.

“Two or three years ago, even local papers were investing heavily in professional video and editing facilities. But they quickly discovered it was very expensive and not very productive.” He says the rush to hire broadcast quality journalists has now shifted to more cost-effective forms of multimedia journalism, such as live reporting from events using iPhone apps.

When Ed Walker graduated from the University of Central Lancashire with a BA in Online Journalism, the only jobs with the description he was looking for were senior positions. While freelancing he founded the award-winning Blog Preston, which he describes as a “major factor” in getting his current job as Communities Editor at Media Wales, not least because it gave him demonstrable evidence of his multimedia skills.

So creating your own project is one way to build your reputation and experience.But, he says, new journalists shouldn’t overlook innovating within a conventional print role. “Regional papers are the best place to try out the online stuff because the chances are no one else is doing it.” Alison Gow agrees: “newsrooms are some of the most flexible and open-minded places I know, people are generally open to new ideas.”

Michael Callan works as a multimedia developer and came to Wales Online from a web design and development background. He advises would-be multimedia journalists to send a speculative CV in just in case, and not to obsess about being a one-man band.

“If you have a natural ability in building online communities, for example, focus on selling that. You’re only going to be master of one thing and do it really well – you need to show how you could fit into a multi-skilled team with different specialisms.”

According to Andy Bull, most of the employers he works with, such as the Haymarket Group, still look for candidates with good writing skills first. Though, the flexibility to work across a range of media is also highly valued.

Ultimately, new journalists have to apply their skills where they’ll get paid – and this is often a mainstream media company. “The world hasn’t changed as much as some people hoped”, he says.

Presenting and reporting demo

A combination of some of this year’s reporting and presenting at CJS:

Remember this?


 

 

 

 

While moving house this weekend I came across masses of these shorthand notebooks. Testament to the many, many hours I spent diligently copying outlines and transcribing passages about Post Office closures. It seems so long ago now, thankfully.